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In this first of its kind insider’s guide, Yuli Ziv, Style Coalition’s founder, reveals the secrets behind her own online success and that of her network, which represents more than 200 top fashion and beauty bloggers, in partnership with Hearst magazines. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!
- Sales Rank: #402597 in Books
- Brand: Brand: CreateSpace Independent Publishing Platform
- Published on: 2011-07-12
- Released on: 2011-07-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .44" w x 6.00" l, .59 pounds
- Binding: Paperback
- 194 pages
- Used Book in Good Condition
Review
"Fashion bloggers, meet your Suze Orman." - DKNY Times
"You want to know our secrets? Buy this book." - Selectism
"As the founder of a top blogging network backed by Elle, Ziv (and a handful of other bloggers) share advice on how they turned their digital hobby into a lucrative business, securing their covetable seat at fashion shows and other key industry events." - Black Book
"A must-read if you are considering fashion blogging (or any blogging for that matter) and want to turn it into a profitable, full-time career. This is not Blogging 101, rather how to take an established site to the "next level." - Second City Style
About the Author
Yuli Ziv is an online media expert and entrepreneur revolutionizing the fashion industry. In 2008 she formed blogger network Style Coalition, which signed the first-of-its-kind exclusive partnership with ELLE magazine in 2010; produced some of the first large scale blogger campaigns for renowned brands; and helped many of its members earn thousands of dollars in revenue. Yuli also runs her own widely read blog and user-generated magazine MyItThings.com, She organizes and leads Fashion 2.0 panels and networking events in NYC which brings together hundreds of fashion innovators. Yuli is a noted speaker on social media and technology and has been quoted and featured in national media on the topic.
Most helpful customer reviews
15 of 15 people found the following review helpful.
This is THE book for serious bloggers!
By Autumn
If you are serious about blogging as a long term hobby or career and you want to know all the in's and out's then this is the book for you! I've bought and read over a dozen blogging books before and nothing was as informative and well written as this one. It is concise and to the point. Really, I could have skipped all those other books and just read this one. It thoroughly explains topics like credibility, legal jargon, connecting with brands, creating readership, managing social networks, building buzz about your blog, advertising, creating a rate card, getting into fashion week, what topics to write about, etc.
I think this book is far better than the others I've read because;
1. It is short and to the point which keeps your interest
2. It is arranged very well with a lot of helpful category headings so you can quickly reference sections
3. She covers monetary topics that no other book I have seen covers AND she covers them very well
4. She writes under the assumption that you already know how to use the internet and have some understanding of blogging and social networks, which if you are interested in blogging you probably do. So many other books are glorified tutorials on how to use the internet. It is as if they are written for people who have never even turned on a computer before. I don't need to read 100+ pages walking me through in painful detail how to create a blog on BlogSpot, it is self explanatory. Yuli knows her audience, accurately assumes most of their backgrounds with tech and the internet, and does not speak down to them.
5. It helps you create a blogging plan you can feel confident about and stick to it.
In short, if you are getting a book on blogging, want to spruce up your current blog, or make blogging a profitable use of your time get this book! You can skip the rest.
10 of 11 people found the following review helpful.
The bible for bloggers!
By Kimberlee Van Der Wall
I just finished reading this book, which only took me a few shorts hours and I loved it. As a fashion blogger myself, I found it so helpful.
Get your highlighters and pens ready! Yuli gives great tactical advice for bloggers. I found myself marking up the pages with lots of notes. She provides her insider knowledge that she has gain after years of experience. I especially found the Fashion Week section helpful because she explained how to approach them if your registration gets declined at first. It is possible to get in!
She interviews success stories such as Gala Darling and What I Wore. I love how she pointed out that we (bloggers) are all in this together. When you work with brands or go to Fashion Week, remember you are still representing all bloggers. So if they have a bad experience with you, they'll assume all bloggers are unprofessional. And yes most still think we work in our pajamas.
If you are serious about blogging then this book should be your bible. Are you going to pick up this book? You better!
5 of 5 people found the following review helpful.
A Must for Any Blogger- Fashion or Not
By Dina A. Fierro
Any blogger that aspires to a better blog, stronger working relationships with publicists and brands, and dolla dolla bills, y'all would be WELL advised to read this easy-to-navigage yet extraordinarily valuable book.
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